Obay This


For the last couple of weeks I have noticed some rather peculiar ads while riding the TTC.
Here's an example:



If the "From the makers of WhyBecauseISaidSo" did not jump out at you, the subtle tongue-in-cheek humour of the ads implies that something else is going on here. I think that most people would immediately suspect some kind of viral marketing campaign, but the immediate question was: whose?

My own suspicions were that it was some kind of "anti-ritalin" awareness campaign.
Turns out that the campaign source is a little more mundane. According to a recent article, the guys at Torontoist managed to trace the campaign to (get this) Colleges Ontario, a group representing 24 colleges across Ontario.

Kudos to Colleges Ontario for the creative campaign. I will be keeping an eye peeled for any more details surrounding Obay and its "side-effects for Ontario's Post-Secondary education."

Photo by Mark Belvis, from the Obay Marketing Flickr Pool.

The (triumphant) Return. Of me. To the blogosphere.

Whew...better blow the dust off of this before I do any writing...

It has been a little over a year since I last published anything. Main reason: laziness.
Second reason: school.
Third reason: I could not log onto my blogger account. I suck. Neglect and forgetfulness combined to thwart my attempts to reclaim the blog, as I could not remember my password and username.
Months passed, and I thought: “no point in starting a new blog, I just need to remember the old one…”
Then, out of the blue, I found an innocuous little slip of paper in the back of my desk drawer. Sure enough, I had scribbled all of my relevant blogger information on it. For once, my inability to throw away anything on my desk worked to my benefit!
I’m back!
Today’s lesson: Don’t throw out anything. No matter how trivial. Ever.