Monday, February 25, 2008

Obay This

For the last couple of weeks I have noticed some rather peculiar ads while riding the TTC.
Here's an example:

If the "From the makers of WhyBecauseISaidSo" did not jump out at you, the subtle tongue-in-cheek humour of the ads implies that something else is going on here. I think that most people would immediately suspect some kind of viral marketing campaign, but the immediate question was: whose?

My own suspicions were that it was some kind of "anti-ritalin" awareness campaign.
Turns out that the campaign source is a little more mundane. According to a recent article, the guys at Torontoist managed to trace the campaign to (get this) Colleges Ontario, a group representing 24 colleges across Ontario.

Kudos to Colleges Ontario for the creative campaign. I will be keeping an eye peeled for any more details surrounding Obay and its "side-effects for Ontario's Post-Secondary education."

Photo by Mark Belvis, from the Obay Marketing Flickr Pool.

Tuesday, February 19, 2008

The (triumphant) Return. Of me. To the blogosphere.

Whew...better blow the dust off of this before I do any writing...

It has been a little over a year since I last published anything. Main reason: laziness.
Second reason: school.
Third reason: I could not log onto my blogger account. I suck. Neglect and forgetfulness combined to thwart my attempts to reclaim the blog, as I could not remember my password and username.
Months passed, and I thought: “no point in starting a new blog, I just need to remember the old one…”
Then, out of the blue, I found an innocuous little slip of paper in the back of my desk drawer. Sure enough, I had scribbled all of my relevant blogger information on it. For once, my inability to throw away anything on my desk worked to my benefit!
I’m back!
Today’s lesson: Don’t throw out anything. No matter how trivial. Ever.