Monday, February 25, 2008

Obay This

For the last couple of weeks I have noticed some rather peculiar ads while riding the TTC.
Here's an example:

If the "From the makers of WhyBecauseISaidSo" did not jump out at you, the subtle tongue-in-cheek humour of the ads implies that something else is going on here. I think that most people would immediately suspect some kind of viral marketing campaign, but the immediate question was: whose?

My own suspicions were that it was some kind of "anti-ritalin" awareness campaign.
Turns out that the campaign source is a little more mundane. According to a recent article, the guys at Torontoist managed to trace the campaign to (get this) Colleges Ontario, a group representing 24 colleges across Ontario.

Kudos to Colleges Ontario for the creative campaign. I will be keeping an eye peeled for any more details surrounding Obay and its "side-effects for Ontario's Post-Secondary education."

Photo by Mark Belvis, from the Obay Marketing Flickr Pool.